Shu Soe

Shu Soe

UX Specialist & designer
UX Specialist & designer

Data-driven UX Unicorn & Product Designer with 5+ years of helping businesses achieve their goals through better user experiences. Brings hands-on experience across every stage of the UX process, solid understanding of HTML, CSS, and JavaScript, and a strong background in collaborating in agile teams.

AYA Bank

Executive UIUX Specialist

July 2025 - Current

  • Co-led end-to-end UX process from research to execution for the AYA Corporate Internet Banking (CIB) platform, given a 6-month timeline for design and development.

  • Planned and executed a 4-week research plan for the AYA CIB revamp project that required niche domain knowledge, while maintaining delivery timelines for other ongoing projects.

  • Presented actionable insights and design recommendations to senior stakeholders from interdisciplinary teams that influenced strategic decisions and the product roadmap.

  • Delegated design tasks and managed the design execution process, providing constructive feedback to maintain design standards and ensure insights from research were implemented effectively.

Associate UIUX Specialist

November 2023 - July 2025

  • Conducted 8 user interviews and 6 comparative research studies for the AYA Mobile Banking app revamp project in order to extract actionable insights for product strategy.

  • Led brainstorming sessions, design workshops, and cross-functional meetings to develop optimized user flows and designs for all 15 core features of the app.

  • Delivered and presented high fidelity prototypes of the final product to stakeholders across all levels of the organization, from C-level executives to interdisciplinary teammates, in a timely manner.

UXMM

Program & Coordination Specialist

January 2023 - Current

  • Hosted and coordinated virtual community events such as UIUX Lantern with 100+ registered attendees to foster knowledge-sharing and connection among UX professionals across Myanmar.

  • Taught UX Fundamentals and Principles and guided aspiring UX professionals through hands-on activities as a trainer and facilitator in the in-person Think, Sprint, Design UX workshop.

  • Created and managed the biannual UXMM Mentorship Program, helping 25+ mentees to date connect with mentors and reach their professional goals through structured and impactful learning activities.

Telecommunications

UI UX Designer

February 2023 - November 2023

  • Utilized data-driven design strategies to drive an increase of 1 million monthly active users for MyID over a 6-month period.

  • Led a user-centric redesign initiative for the ABL Lottery App website, incorporating user feedback and usability tests to achieve a 43% increase in conversion rates.

  • Developed and implemented a design system that reduced prototyping time by 50%, expediting product development cycles and streamlining communication during handover.

Third Eye Design Services

Founder & Designer

May 2019 - Current

  • Provided graphic and web design services to clients across diverse industries including e-commerce, retail, and construction.

  • Communicated complex design concepts to clients with clarity, articulating strategic rationales for decisions and recommendations.

  • Managed project timelines and handed over deliverables such that client expectations and deadlines were consistently met.

  • Fostered strong client relationships by deeply understanding business needs and delivering tailored solutions that surpassed expectations.

View my projects

View my projects

Enhancing UX with Gamification

Boosting engagement & erasing UX debt for a telco app loyalty program.

Fueling Growth of a Medication Reminder App

Helping EpiReminder grow their app within the Epinephrine-carrying community.

© 2024 Shu Mawa Soe

© 2024 Shu Mawa Soe

© 2024 Shu Mawa Soe

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