Shu Soe

Shu Soe

UX Specialist & Product designer
UX Specialist & Product designer

Experienced UX/Product Designer, Web Designer, and Researcher with a proven track record of leading digital transformations, end-to-end design projects, and orchestrating research initiatives. Passionate about community engagement, mentorship, and consulting startups. Always looking to continuously expand my skillset, experience, and network.

PAVE AI

UX Consultant

June 2026 - Current

  • Delivered a 30-minute Usability Evaluation video, a comprehensive Usability Report, and 3 main personas that represent the target audience of the platform.

  • Identified the most critical friction points and accessibility issues in a Heuristic Evaluation Matrix utilising Nielsen’s 10 Heuristics and the WCAG 2.2 standards.

  • Prioritised the top 10 most significant workflows for the target audience in a Feature-Specific Friction Log for the development team to use for resource allocation.

University of St Andrews

Student Research Intern (ILLEL Dept.)

April 2026 - June 2026

  • Conducted 1 online survey and 6 interviews with students across all 24 of the university online postgraduate degrees to examine AI habits.

  • Translated insights into 7 high-level strategic recommendations for lecturers in building online modules to support students in academic and work contexts.

  • Presented research to stakeholders across 5 diverse teams including academic leads, module developers, and technical experts.

LOOPSIO

Webflow Designer (Part Time)

January 2026 - Current

  • Led the end-to-end website rebuild and migration for the client (SR&F) within an 8-week timeline, focusing on site architecture, content organisation, brand credibility and conversion.

  • Optimised client operations by replacing a basic contact form with a brief application process designed to collect critical data upfront and eliminate manual follow-up tasks for the SR&F team.

  • Built a fully responsive Webflow site with a custom dynamic CMS for testimonials and team profiles to ensure scalability and maintainability.

AYA Bank

Executive UIUX Specialist

July 2025 - September 2026

  • Co-led end-to-end UX process from research to execution for the AYA Corporate Internet Banking (CIB) platform, given a 6-month timeline for design and development.

  • Planned and executed a 4-week research plan for the AYA CIB revamp project that required niche domain knowledge, while maintaining delivery timelines for other ongoing projects.

  • Presented actionable insights and design recommendations to senior stakeholders from interdisciplinary teams that influenced strategic decisions and the product roadmap.

  • Delegated design tasks and managed the design execution process, providing constructive feedback to maintain design standards and ensure insights from research were implemented effectively.

AYA Bank

Executive UIUX Specialist

July 2025 - September 2026

  • Co-led end-to-end UX process from research to execution for the AYA Corporate Internet Banking (CIB) platform, given a 6-month timeline for design and development.

  • Planned and executed a 4-week research plan for the AYA CIB revamp project that required niche domain knowledge, while maintaining delivery timelines for other ongoing projects.

  • Presented actionable insights and design recommendations to senior stakeholders from interdisciplinary teams that influenced strategic decisions and the product roadmap.

  • Delegated design tasks and managed the design execution process, providing constructive feedback to maintain design standards and ensure insights from research were implemented effectively.

AYA Bank
AYA Bank

Associate UIUX Specialist

November 2023 - July 2025

  • Conducted 8 user interviews and 6 comparative research studies for the AYA Mobile Banking app revamp project in order to extract actionable insights for product strategy.

  • Led brainstorming sessions, design workshops, and cross-functional meetings to develop optimized user flows and designs for all 15 core features of the app.

  • Delivered and presented high fidelity prototypes of the final product to stakeholders across all levels of the organization, from C-level executives to interdisciplinary teammates, in a timely manner.

UXMM

Program & Coordination Specialist

January 2023 - Current

  • Founded the biannual UXMM Mentorship Program, which has helped 30+ mentees connect with mentors and reach their professional goals through structured and impactful learning activities.

  • Hosted and coordinated virtual community events such as UIUX Lantern with 100+ registered attendees to foster knowledge-sharing and connection among UX professionals across Myanmar.

  • Taught UX Fundamentals and Principles and guided aspiring UX professionals through hands-on activities as a trainer and facilitator in the in-person Think, Sprint, Design UX workshop.

Telecommunications

UI UX Designer

February 2023 - November 2023

  • Utilized data-driven design strategies to drive an increase of 1 million monthly active users for MyID over a 6-month period.

  • Led a user-centric redesign initiative for the ABL Lottery App website, incorporating user feedback and usability tests to achieve a 43% increase in conversion rates.

  • Developed and implemented a design system that reduced prototyping time by 50%, expediting product development cycles and streamlining communication during handover.

View my projects

View my projects

View my projects

Bridging the Gap in Dog Conigition Research

Empowering and creating value for both puppy cognition researchers and dog owners.

Building a Wearable Health Device & Dashboard

A 3 part system built using BBC micro:bits, biometric sensors, 3D printed hardware, and a P5.js dashboard to predict thyroid storms.

© 2026 Shu Soe

© 2026 Shu Soe

© 2026 Shu Soe

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