Rethinking the Home Page as a Personal Financial Hub

Rethinking the Home Page as a Personal Financial Hub

Rethinking the Home Page as a Personal Financial Hub

2025

2025

Project

AYA Mobile Banking

Role

UX Designer

TImeline

6 Weeks

tools

Figma

Impact

We transformed AYA Mobile Banking's home page from a lack-luster entry point filled with navigation issues, scattered data, and privacy concerns into a clear, personal financial hub.

By bringing out key features, protecting sensitive information, and automating manual tasks, the new design expedited key banking tasks and enabled the user to feel in control of their finances at all times.

Time to locate features are

75%

Faster

Cut down number of taps to access features to just

1

Tap

Steps required to view recent activity

0

Steps

Displaying total balance resulted in

0

Manual Calculations

Pain Points

After conducting user interviews with 6 mobile banking users in Myanmar between the ages of 25 and 45, we uncovered frustrations and recurring pain points, which provided valuable insights to guide design decisions.

Navigation Issues

Users found the hamburger menu unorganized, labels and icons unclear, making it hard to find features and start tasks.

Scattered Info

Users had to do manual calculations to check total balance and access transaction history since information was dispersed across multiple layers.

Privacy Concerns

Lack of privacy in public environments because all financial information is immediately visible upon login.

Strategy & Solutions

To streamline navigation, surface key actions while protecting sensitive information, and automate tedious manual tasks.

Simplify Navigation & Prioritize Essential Tasks

Show

Reduced time to locate features by 75% and cut number of taps to just 1 click with simple labels, mobile-friendly nav bar, and quick actions icons on the home page.

Simplify Navigation & Prioritize Essential Tasks

Show

Reduced time to locate features by 75% and cut number of taps to just 1 click with simple labels, mobile-friendly nav bar, and quick actions icons on the home page.

Simplify Navigation & Prioritize Essential Tasks

Show

Reduced time to locate features by 75% and cut number of taps to just 1 click with simple labels, mobile-friendly nav bar, and quick actions icons on the home page.

Enhance Transparency & Automate Manual Tasks

Show

No more manual calculations for users to find out total account balance. No clicks needed to view recent account activity. Users automatically get an overview of their finances upon login.

Enhance Transparency & Automate Manual Tasks

Show

No more manual calculations for users to find out total account balance. No clicks needed to view recent account activity. Users automatically get an overview of their finances upon login.

Enhance Transparency & Automate Manual Tasks

Show

No more manual calculations for users to find out total account balance. No clicks needed to view recent account activity. Users automatically get an overview of their finances upon login.

Maintain Privacy For Sensitive Information

Show

Leveraged the home page as a safe starting point for accessing sensitive data, now located one level deeper in the hierarchy, preventing accidental exposure of sensitive data while remaining accessible.

Maintain Privacy For Sensitive Information

Show

Leveraged the home page as a safe starting point for accessing sensitive data, now located one level deeper in the hierarchy, preventing accidental exposure of sensitive data while remaining accessible.

Maintain Privacy For Sensitive Information

Show

Leveraged the home page as a safe starting point for accessing sensitive data, now located one level deeper in the hierarchy, preventing accidental exposure of sensitive data while remaining accessible.

Outcome

Previously, key actions were hidden in menus, sensitive information was fully exposed, users had to manually calculate total balances, and checking recent activity required multiple taps. This made everyday digital banking slow, effortful, and a chore.

The data shows that the new home page design dramatically reduced effort and friction. Users can now get an instant overview of finances by simply logging in and access key features in a single tap right from the home page while maintaining privacy.

These improvements demonstrate that an informative, prioritized, and protected home page directly boosts efficiency, confidence, and overall satisfaction.

View my other projects

View my other projects

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© 2024 Shu Mawa Soe

© 2024 Shu Mawa Soe

© 2024 Shu Mawa Soe

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